Fallstudie
Specialist Care Ltd
A pre-rendered website for a UK residential care and supported living provider, presenting every home clearly to families and commissioners and routing enquiries, referrals and job applications to the right desk.
- Rolle
- Design & build, end to end
- Jahr
- 2026
- Typ
- Client project · Care provider website
Specialist Care Ltd runs CQC-regulated and Ofsted-registered homes across the UK: residential care and supported living for adults with mental health, substance misuse and forensic backgrounds, and for children and young people aged 10 to 18. The site speaks to three very different audiences at once: families choosing a home for someone they love, local authority social workers and commissioners placing people, and people looking for work in care.
Their ageing WordPress site no longer reflected the organisation. It was slow to change, inconsistent from page to page, and gave families and commissioners little real sense of the homes or the standards behind them. We redesigned and rebuilt it end to end, and handed the team the means to run it themselves.
Was wir gebaut haben
The homes
A page for each home
Every home has its own page with location, capacity, features, regulator status and a direct link to the CQC report.
Honest when a home is not open yet
Homes not yet open are shown with a styled coming-soon state rather than a borrowed photograph.
Brand system
Built from their brand guide
The client's own brand applied to the web: Zilla Slab and Ubuntu typography and their green palette.
Colour-coded services
A colour code distinguishes the three service areas at a glance, so visitors always know where they are.
Visual language
Photography, front and centre
Full-bleed photography sits behind deep-green scrims for a calm, cinematic feel.
Readable over any image
Text is weighted into the darkened area of each image, so it stays legible over any photograph.
Enquiries and referrals
Three ways to get in touch
One contact form with three modes, general enquiry, professional referral and feedback, each capturing the right fields and reaching the right inbox.
Built around how referrals work
The referral mode follows how social workers actually refer, capturing both the person being referred and the referrer.
Careers
Apply with a CV
A careers section with an application form that accepts CV uploads, validated in the browser and again on the server.
Messages that arrive
Transactional email on a properly authenticated domain, so enquiries and applications land reliably rather than in spam. Notifications reach the organisation only, never auto-replies.
Self-service and launch
Publish without a developer
A headless CMS connection lets the team add homes, news, team members and vacancies themselves, with the site refreshing automatically.
Launched without downtime
Migration and launch off WordPress with no downtime and no interruption to email.
Warum es eine starke Referenz ist
Accessible by default
Every colour pairing is checked against WCAG AA, with headline text over photography measured at 16:1 or better.
Fast and light
Pre-rendered pages with incremental regeneration, so updates appear without a rebuild. Photography is optimised from 22 MB to roughly 2 MB before responsive delivery reduces it further, and the whole site is mobile-first, verified at phone widths.
Considered on every device
Respects reduced-motion preferences, and the parallax treatment degrades cleanly on iOS rather than breaking.
Launched safely
A DNS cutover with the old site retained as a rollback and mail routing untouched, so nothing was dropped in the move.
Tech-Stack
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