Case Study
Automated local lead pipeline
A hands-off weekly pipeline of pre-qualified local leads for a media and video agency, so the team reviews and acts instead of prospecting.
- Role
- Lead generation system, design to delivery
- Year
- 2026
- Type
- Client project · Media & video agency, Baden-Württemberg
A media, web and video agency in Baden-Württemberg needed a steady, reliable flow of qualified local business leads to grow. The team was spending too much time prospecting by hand and writing follow-ups after sales calls.
We delivered a system that finds local businesses matching their ideal customer profile and hands them over, with contact details, ready to review and call. It keeps the pipeline full on a regular schedule, so the agency can focus on selling and delivering rather than searching.
What we built
A steady stream of qualified leads
Right-fit prospects
Finds local businesses that match the agency's ideal customer profile and delivers them with contact details, ready to review and call.
Around ten a week
Runs on a regular schedule twice a week and delivers roughly ten qualified leads each week, hands-off.
Two kinds of opportunity
Redesign prospects
Surfaces businesses with a weak or outdated website that are strong candidates for a redesign.
New-website prospects
Surfaces businesses with no website at all, ready for a first build.
Follow-ups made easy
Drafted after every call
After a sales call, it prepares a personalised follow-up email based on the team’s call notes, ready to review and send.
In control at all times
A simple dashboard
A clear dashboard to monitor the pipeline and pause or resume it at any time.
A running head start
A one-off list of around 400 regional companies, delivered up front as an extra ready-to-work set of prospects.
Why it is a strong reference
A consistent weekly pipeline
Pre-qualified, locally targeted leads with contact details arrive every week, without manual prospecting.
Hours given back
Time saved on finding prospects and writing follow-ups, so the team can focus on calls and client work.
Review and act
Everything arrives ready to use. The agency simply reviews each lead and follow-up, then acts.
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