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Case Study

Automated local lead pipeline

A hands-off weekly pipeline of pre-qualified local leads for a media and video agency, so the team reviews and acts instead of prospecting.

Role
Lead generation system, design to delivery
Year
2026
Type
Client project · Media & video agency, Baden-Württemberg
Media agency · 2026

A media, web and video agency in Baden-Württemberg needed a steady, reliable flow of qualified local business leads to grow. The team was spending too much time prospecting by hand and writing follow-ups after sales calls.

We delivered a system that finds local businesses matching their ideal customer profile and hands them over, with contact details, ready to review and call. It keeps the pipeline full on a regular schedule, so the agency can focus on selling and delivering rather than searching.

What we built

A steady stream of qualified leads

Right-fit prospects

Finds local businesses that match the agency's ideal customer profile and delivers them with contact details, ready to review and call.

Around ten a week

Runs on a regular schedule twice a week and delivers roughly ten qualified leads each week, hands-off.

Two kinds of opportunity

Redesign prospects

Surfaces businesses with a weak or outdated website that are strong candidates for a redesign.

New-website prospects

Surfaces businesses with no website at all, ready for a first build.

Follow-ups made easy

Drafted after every call

After a sales call, it prepares a personalised follow-up email based on the team’s call notes, ready to review and send.

In control at all times

A simple dashboard

A clear dashboard to monitor the pipeline and pause or resume it at any time.

A running head start

A one-off list of around 400 regional companies, delivered up front as an extra ready-to-work set of prospects.

Why it is a strong reference

A consistent weekly pipeline

Pre-qualified, locally targeted leads with contact details arrive every week, without manual prospecting.

Hours given back

Time saved on finding prospects and writing follow-ups, so the team can focus on calls and client work.

Review and act

Everything arrives ready to use. The agency simply reviews each lead and follow-up, then acts.

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